Probably most of the people reading this blog know of the Aviva Directory. It's one of the most popular, most promoted directories out there. Well, to say the least, I was only slightly discombobulated when I caught a link to the Aviva Trivia Blog. To be honest, at first the only thought in my head was 'why?'.
However, now that I've read a few posts, I now know exactly 'why'. I loved it! I absolutely love the idea of a constant supply of virtually useless trivia! I will for sure be subscribing to the feed with my Google desktop web clips, and I'll for sure be returning regularly. Hopefully after a good year of reading, I'll be ready to become the next Jeapordy champ…
And I imagine that I'm not alone. This is one of the smartest ideas I've seen in a while to generate repeat traffic, expecially to something like a web directory!
The only thing I would like to see added is the official source of each piece of trivia. Otherwise, anyone could be making that stuff up.