Random Musings, Web

Craigslist vs. niche marketplace

I recently decided to sell my 65 gallon saltwater aquarium. The first thought that came to mind was to use the classifieds section of the local saltwater hobbyist forum that I'm a member of.

On a whim, I also thought I'd post the identical ad on Craigslist, and see which performs better. Intuitively I expected a much higher response from the marine aquarists' forums.

Surprisingly, here are the results: the ad has been on the forum for almost 4 months. I've received 3 replies via the forum, and 2 emails. The ad has been on Craigslist for about 12 hours now, and I've received 3 emails already! Perhaps it's just a matter of the greater traffic beating out the highly targeted in my case…


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