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Well this is extremely interesting, and yes, I really wish I'd thought of this idea myself. There's a new auction website out there called Penny Auctions. The site is used to promote their eBay auctions. At first I didn't think that it was all that unique, as there are thousands of auctions on eBay that start at a penny. That of course doesn't mean that they end at a penny! But who knows, if you monitor the site, you may even be able to get an Xbox 360 for a penny on Penny Auctions!
However, the unique idea with this site is their promotional gimmick. They're planning on offering regular Buy It Now auctions for popular items like Xbox 360 and the Nintendo Wii for a penny! They plan to fund this by advertising on the site. I think it's a great idea!