First of all, I've got to say that this is a very original name for a Search Engine Optimization company: eTraffic Jams. Like many other SEO companies, a business would contract their services with the goal of targeting specific keywords and phrases, and increasing the search engine ranking positions for those terms. This in turn increases targeted traffic, which of course will increase sales.
I was very impressed by the eTraffic Jams case study referencing their work with FurnitureESuperStore.com. Quite obviously, selling furniture online would be a huglely competitive market, and would therefore be incredibly difficult to simply 'rank high' for many related terms. Through the work of eTraffic Jams though, they've been able rank about 30 keywords/phrases in the top 5 search results, and about 50 in the top 10. And that's of their top 100 keywords, in both the Google and the AOL search engines. That's simply astounding, these guys must really know their stuff!
It's quite interesting that they were actually losing ranking positions and traffic with their last SEO company. Now they've increased traffic by 161%. I'm sure the cost of the SEO service is more that covered by the massive increase in sales! If I ever run a large company and need to outsource SEO services, I'll be keeping eTraffic Jams in mind!
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