I love working with Google Analytics. It's got most of the advanced features of some of the bigger on-demand analytics solutions, such as Webtrends and others. I use it on all of my sites because it's free and gives me valuable insights into visitor navigation, that no log file web statistics software can provide.
I have noticed a lot of threads in webmaster forums, though, by people who are confused and asking for help using the solution. I think it's very smart that companies like Canalytics offer the services of google analytics consultants, to assist in implementation and analyzing the data from the tool. There are no doubt many companies – large and small – that would benefit from such services.
This post is sponsored.