If you're managing one pay per click campaign, in one suite (such as AdWords or AdCenter), then you're probably doing OK just managing it through the interface itself. But if you're using multiple suites, or are perhaps an agency that manages campaigns for multiple clients, you'd do better with a PPC management tool, like acquisio bid management software. They have some cool features, like bid management and impact reporting. The best part is that there's a free trial, so there's really no risk!
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