So I just received a link to MillionDollarWebTV.com. I really had no idea what to expect. When I initially went to the homepage, the first thought in my head was "oh no, not another attempt at selling 1 million pixels for a buck a piece!. But what stood out to me was that the layout was different, the pixel blocks are larger, and the icons readable.
Ok, so I'm still a little confused, I clicked the 'about' link. This helped me get a better idea about the site. It seems that it is indeed a pixel selling site, but has a much more defined marketing approach. You have to buy at the minimum 10×10 pixels, so that they can present truly recognizable icons. Also, you have the option of sharing in future profits on any of the pixels that you legitimately purchase – which I think is cool in concept (unfortunately, the site has enough disclaimers that it really downplays the potential profit sharing).
I think it's cool that each advertiser has a video that plays. Unfortunately, that means that no one will be buying the links for PR.
One thing that could be improved is the actual pixel purchasing process. The invitation I received was "Join Our Web TV Ad-venture at MillionDollarWebTV.com". But it wasn't as easy to do so as I'd hoped! Intuitively, I'd like to be able to click on the pixels I want to buy, and be taken directly to the order form. Unfortunately that's not the case – you have to register first, and this may dissuade some buyers.
I'll keep watching the site for PR & Alexa gains. If it does indeed become popular enough, then I may even recommend it to some of my advertising clients. Until then I'll keep watching the blog, which details some of the success stories of their current advertisers.