This week on SEO Chat, we'll be taking a close look at the "Florida Update." In this second article, Justin delves into the why of why Florida happened, as well as looking at some of the new changes, from a compare/contrast stand point. "Something has happened to Google! The ambiguously nicknamed 'Update Florida' has been realized. Is the latest step in the Google Dance good or evil? How does it affect you and me? How do we learn to work with the new filter?" Read on…